Checkoff Watch: Driving dairy innovation from the inside at Taco Bell

If you told me 12 years ago that Taco Bell would one day become a dairy destination, I might have raised an eyebrow. But after a dozen years of working side by side with this brand representing the dairy checkoff, I can honestly say there has never been a more exciting time for dairy – or Taco Bell.

 Mike Ciresi, of DMI, at a Taco Bell kitchen

Taco Bell is crushing it. The restaurant chain was up 9% in same-store sales in its first-quarter earnings report. That is not just good for the quick-serve restaurant space – it is market-leading performance. And that is exactly why Dairy Management Inc. (DMI) partners with Taco Bell.

To read the rest of this column, visit Progressive Dairy’s website.