DMI’s O’Brien Reflects On Year That Was For Checkoff

Barbara O’Brien, president and CEO of Dairy Management Inc., shares some thoughts on 2024 and how the dairy checkoff made a difference for farmers and importers who fund the program.

O’Brien said the checkoff continues to deliver on its mission of growing sales and building trust.

“It’s working,” O’Brien said. “And we’re laying the ground now for the next 10 years of success for dairy and all of the pieces are falling into place in terms of driving U.S. dairy’s continued growth and positioning, not just here in the United States, but increasingly around the world.”

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